The UX examination of uDesign

The project purpose is to give the e-commerce service, uDesign, an UX examination in order to improving their user experience.

IMPACT

Besides those UX problems, we found out insights like users rarely read words on website now, and they usually come to uDesign to buy gift for others. Those insights influence uDesign’s UX strategies. The director of uDesign said that the UX examination helps them understand how users using their service, and gives them the directions of optimization. They will give more video guide instead of articles on the website based on the insight we found. The findings really helps them to improve their website.

CHELLENGE

BACKGROUND

uDesign belongs to United Daily News Group (UDN) [聯合新聞網]. With its news industry background, uDesign, the platform, is built to provide Taiwanese design company a better stage to expose and raise their awareness. As a design company, you can raise funds for design products, pre-sell or sell design products through uDesign. As a customer, you can buy Taiwanese design product on it.

For a better user experience, we give an UX examination for uDesign website. We focus on the buying journey through desktop device, and find the problem on different aspects like UI, user flow, interaction,etc.

RESEARCH AND INSIGHT

We found out 20 UX problems of uDesign website, most of them belongs to IA content and user interface. To sum up, there are 4 key problems of uDesign. First, the IA is not well sorted for their users, so it’s hard to find information on the website. Second, the user flow of shopping confuse users so they can’t buy products smoothly. Third, the service and linking naming is not easy for users to understand. Last, the service instruction guide is not easy to read, which makes users misunderstand the special service of uDesign. After sharing our findings with managers of uDesign, they rethink their funding raising service and rename some of the services.